The Evolution of VIP Programs: More Than Loyalty In recent years, the landscape of VIP programs in casinos has undergone a significant transformation. Traditional models of loyalty that simply rewarded frequent players with points or exclusive offers are quickly evolving into multifaceted systems that prioritize personalized experiences and holistic customer engagement. This evolution is driven by a need to adapt to increasingly sophisticated consumers who are looking for more than just rewards. As explored in the article on More Than Loyalty, casinos are stepping up their game to create VIP programs that resonate on emotional and experiential levels. The Shift from Points to Personalization Traditionally, VIP loyalty programs…